For the first time in Internet history, more than half of all U.S. adults over the age of 65 use the Web. This news comes from research conducted by the Pew Internet & American Life Project, which reveals that 53 percent of the over 65 set use the Internet. In addition, about 70 percent of Web-oriented seniors say they go online every day. Pew also reported that over 1/3 of seniors on the Internet, age 65 and older, use social networking websites, and 18 percent do so every day.
According to Mashable.com, “This is a high number, especially considering 66 percent of all adult Internet users access social networking sites.”
“It’s great news for the relaunch of our website and PhotoVideogram App on Grandparents Day in September as the ‘Grandparents.com Social Network,'” says Jeffrey Mahl, President of Grandparents.com. “The 50+ demographic is adopting the Web at an ever accelerating rate, which enhances our strategic marketing plan to grow in the online business with America’s greatest, most talented and experienced national resource – our grandparents! They have so much to give back.”
Grandparents.com presented its business plan yesterday at the National Investment Banking Association Conference in New York City. An important element of the plan is creating a diverse Grandparents.com network of companies under the ‘Grand’ brand, each with a focus on products and services attractive to grandparents and people over 50 – from dating, gaming, entertainment, travel and leisure, to insurance, retirement planning, and investments. “The more tech-savvy they get, added Mahl, the more our audience will enjoy our offerings.”